Some waves on the asphalt. That's what Amélie Le Roux imagined when she created Béton Ciré in 2013.
The brand draws its inspiration from the city, the sea and the journeys, and intends to brighten the head of every urban pirate who explores the city with a long-board, an oilskin on the shoulder, wandering along the canals and the shipyards with this authentic sailor hat from French Brittany.
Amélie originally got the idea from her grandfather, who always sported a miki. It followed him through wind and storm, through city and sea. The miki soon became the young Parisian brand’s iconic product.
Halfway between the cap and the beanie, unisex and timeless, the authentic hat is crafted by French hatmakers. No visor, in case of strong wind, uncovered ears to pay close attention to the slightest noise of a wave. Béton Ciré’s miki is changing, it’s now unisexe and timeless.
Carefully manufactured in France by expert headwear craftsmen, using only noble and authentic material to create a high end product.
From season to season, Béton Ciré has added new hat and beanie designs to the collection, driven to become an influential player in the headwear field.